Victoria Beckham has opened her first US pop-up store in the Florida city, expanding her fashion and beauty business.
The former Spice Girls star unveiled the new retail space at Bal Harbour Shops, making it the first Victoria Beckham location outside London.
Beckham and her family already divide their time between the UK and Miami, where husband David Beckham is co-owner and president of Major League Soccer club Inter Miami CF.
Speaking to Vogue, the designer spoke of the city’s significant role in her life.
“I mean, what’s not to love about Miami? I’d say it’s my happy place,” she said. “The people, the energy, the way of life, and waking up to incredible weather every day.”
Despite the celebrations surrounding the store launch, Beckham said her typical routine in Miami is far more relaxed.
“This is not what my life normally looks like in Miami,” she explained. “It’s usually much more laidback, casual, and just hanging out with the family.”
The launch was attended by David Beckham and their children Romeo, Cruz and Harper, along with Romeo’s partner Kim Turnbull and Cruz’s girlfriend Jackie Apostel. The family coordinated outfits from Victoria Beckham’s fashion label for the occasion.
“So excited to be here tonight in Miami, celebrating the House of Victoria Beckham at Bal Harbour Shops with my family and friends!” Beckham wrote on social media.
The celebration, however, came without eldest son Brooklyn Beckham, whose absence in family reunions has been consistent for over a year since Christmas 2024, including during his sister Harper’s 15th birthday this week.
