Selena Gomez launches Rare Beauty’s first perfume with inclusive design and scent layering balms
Rare Beauty, founded by Selena Gomez, has launched its first fragrance, Rare Eau de Parfum, with a focus on accessibility and customisation — a rare approach in the perfume industry.
Beyond its warm, layered scent, the standout feature is its inclusively designed bottle and supporting fragrance balms.
Developed in partnership with certified hand therapists and packaging engineers, the Eau de Parfum’s bottle is purposefully squat and ergonomic, created to be easily used by people with limited hand dexterity.
Selena Gomez’s attention to detail goes further with the introduction of Fragrance Layering Balms in four complementary scents: Amber Vanilla, Floral Peony Blossom, Fresh Bergamot, and Woody Oak.
The main scent itself opens with gourmand notes of caramel, pistachio, and vanilla before warming into ginger and sandalwood, a blend developed with perfumer Jérôme Epinette, known for his work with Byredo and Sol de Janeiro.
Rare Eau de Parfum ($75 for 1.69 fl oz) and the Layering Balms ($19 for 0.67 fl oz) will be available from 7 August on Sephora.com and RareBeauty.com.
