Pakistan appointed on Tuesday Qatari Princess Sheikha Asma Al Thani as the brand ambassador for its Mountains and Tourism. The announcement follows her achievement of scaling Nanga Parbat, one of the highest and most challenging peaks in the world.
Prime Minister Shehbaz Sharif took to X to congratulate the princess and laud her feat.
🇵🇰 Majestic mountain ⛰️ calling!
I am pleased to appoint Her Highness Sheikha Asma Al Thani as the Brand Ambassador for Pakistan’s Mountains and Tourism.
My heartfelt felicitations to Her Highness on her recent feat of scaling Nanga Parbat. It is truly inspiring!
Her…
— Shehbaz Sharif (@CMShehbaz) July 8, 2025
Read: Czech climber dies on ‘killer mountain’
Earlier, Sheikha Asma posted on Instagram, “My ninth 8000er and one of the toughest climbs I’ve faced. This mountain tested me in ways I didn’t expect, from black ice beneath my feet to rockfall every few seconds”.
Sheikha Asma is the first Qatari woman to summit Mount Everest, Lhotse, Manaslu, and K2, as well as the first Qatari female to climb Ama Dablam.
She is also the first Qatari person to ski to the North Pole.
On her ascent of Manaslu, she became the first Arab person to summit an eight-thousander without supplemental oxygen. She achieved another milestone in May 2024 by climbing Lhotse for the second time, also without supplemental oxygen, making her the first Arab to climb two 8000ers without using oxygen.
