ASAP Rocky joins forces with Bilt to unveil deeply personal gesture
A$AP Rocky has teamed up with Bilt for a collaboration that blends music, nostalgia and meaningful community impact.
According to PEOPLE Magazine, the rapper has partnered with the rent-rewards platform to unveil an exclusive vinyl designed by Rocky himself as he celebrated the upcoming release of his highly anticipated album Don’t Be Dumb.
As part of the campaign, Bilt will cover rent for residents living in the Harlem building where Rocky grew up.
“For me, it’s always been about your community and neighborhood,” Rocky said in a recent statement.
“Harlem made me who I am, from uptown to downtown, and that connection to place is everything.”
In addition to this, he stated that the initiative struck a particularly powerful chord.
“When Bilt said they wanted to cover rent for everyone in the same building where I grew up, that hit different. That’s not just business — that’s understanding what community really means.”
Rocky, who shares two children with Rihanna, also described the vinyl as his “love letter to New York.”
Before signing off, the rapper expressed gratitude for the opportunity to give back to the place that raised him, calling it “the kind of partnership that actually matters.”
