A24 launches wedding website for Robert Pattinson and Zendaya’s ‘The Drama’ ahead of April release
Framed as a digital wedding registry, the website is designed as an RSVP portal for the film’s central characters
A24 has expanded its promotional campaign for The Drama with the launch of a wedding-themed website designed as an RSVP portal for the film’s central characters.
Unveiled on February 14, 2026, the Valentine’s Day activation presents itself as the official response site for Emma Harwood and Charlie Thompson, portrayed by Zendaya and Robert Pattinson. Framed as a digital wedding registry, the platform invites visitors to confirm attendance while reinforcing the film’s narrative focus on romance and uncertainty ahead of its theatrical release on April 3, 2026.
The website features engagement photographs, ceremony logistics and a Boston travel guide connected to the fictional setting. Visitors can browse dress codes, plus-one details and attendance guidelines, blurring the line between immersive marketing and storytelling. An “Our Story” section outlines Emma and Charlie’s relationship timeline, presenting their courtship with sincerity while hinting at underlying instability.
The campaign continues A24’s layered promotional approach. In 2025, a faux engagement announcement was circulated via The Boston Globe, establishing early intrigue around the project. The newly launched RSVP construct builds on that foundation, extending the film’s fictional universe into an interactive format.
Directed by Kristoffer Borgli, The Drama follows an engaged couple whose relationship begins to unravel days before their wedding after significant revelations come to light. The production is backed by Square Peg, with Ari Aster and Lars Knudsen among the producers. The ensemble cast also includes Alana Haim, Hailey Gates, Mamoudou Athie, Zoe Winters and Sydney Lemmon.
A full trailer released on 3 February 2026 previewed escalating pre-wedding tension, positioning the film as a character-driven exploration of commitment and doubt. With the Valentine’s Day launch generating online engagement, anticipation is building steadily ahead of its spring debut.
