Colour Psychology And Festive Design: How Designers Use Colour To Evoke Celebration – News18

Festivals are a time of joy, togetherness, and celebration. One of the most striking aspects of any festive atmosphere is the use of color. Designers, especially in the world of interiors, understand the deep psychological impact colors have on human emotions and experiences. Colour can instantly evoke feelings of warmth, excitement, or even calm, making it a key element in setting the mood for any celebration. Let’s see how colour psychology plays a pivotal role in festive design.

Setting the Stage for Celebration – The Power of Colour

Abhishek Chadha, Founder and CEO, The KariGhars believes that colour is at the core of creating a festive atmosphere. “They hold the power to trigger emotions. In festive design, we often use warm and vibrant shades like gold, red, and orange to evoke excitement, warmth, and a sense of tradition,” explains Chadha. Gold is often associated with luxury and abundance, making it a popular choice for festivals, while red symbolizes energy and passion. These hues come together to create spaces that feel celebratory yet comfortable.

Chadha further notes that the use of colour in festive design taps into cultural significance as well. Many festivals have traditional shades associated with them, such as the red and gold of Diwali or the green and white of Christmas. These colors carry meaning and memories, which makes the experience of celebration even richer.

Minimalism with Purpose – Festive Elegance in Modern Design

While many associate festivals with vibrant and loud colours, Rohit Suraj, founder, Urban Zen, brings a different perspective. “In modern design, colour psychology doesn’t always mean using bright or bold hues. Minimalist and neutral palettes can also evoke celebration in a subtler way. We’ve found that earth tones like ochre, terracotta, and deep greens can create a warm, welcoming environment that still feels festive without overwhelming the senses.”

Suraj adds that balance is key when working with colours for celebrations. It’s about knowing your space and your audience. If a home or venue already has a bold palette, we might introduce softer hues to create a harmonious atmosphere. At the same time, adding festive elements like lighting or accents in complementary colors can uplift the space without overdoing it.

Creating Personal Connections: Colour’s Emotional Impact

Ar. Aniruddha Nafrey, founder, Arriva Designs Pvt Ltd emphasizes the emotional connection people have with colour, particularly during festivals. “When we design spaces for celebrations, we look at the individual preferences of our clients. Colours are deeply personal, and what makes someone feel festive or joyful can differ from person to person.”

Aniruddha believes in using colour to enhance this personal experience. While some may prefer cool tones like blues and purples to create a calm, serene festive atmosphere, others may lean toward energetic shades like yellow or pink. We ensure that the design resonates emotionally with the people using the space. Colour is a tool to craft memories, and during festivals, those memories become even more significant.

The Unseen Power of Color in Festive Design

Festivals are a time of emotional connection, and the aspect of colour plays an essential role in shaping these connections. Whether through bold traditional hues, modern minimalist palettes, or deeply personal choices, designers today suggest the use of colour psychology to evoke celebration and joy. As we continue to explore how design shapes our experiences, the power of colour in festive settings remains a timeless and essential tool.