How much did BTS, Shakira, Madonna and more get paid to perform at the World Cup final halftime show?
The inaugural FIFA World Cup halftime show formed part of the tournament’s expanded entertainment programme
The artists who performed during the 2026 FIFA World Cup final halftime show reportedly did not receive appearance fees, with their compensation instead coming through global exposure and increased commercial opportunities.
According to MARCA, performers including Shakira, Madonna, BTS and Justin Bieber were not paid a fixed fee for appearing in the first-ever Super Bowl-style halftime show during the World Cup final between Spain and Argentina on July 19.
The report states that the event follows a model similar to the NFL Super Bowl halftime show, where organisers cover production and logistical expenses rather than paying performers a traditional performance fee.
Instead, the artists are expected to benefit from worldwide exposure, which can translate into increased music sales, streaming figures and other commercial revenue. Performers also reportedly receive a small stipend while taking part in rehearsals for the show.
Artists involved in previous FIFA World Cup ceremonies have similarly agreed to perform without receiving standard appearance payments. In return, many have experienced significant increases in digital streaming numbers and audience engagement following the event.
The 2026 halftime show featured an international line-up of Shakira, Madonna, BTS and Justin Bieber, bringing together artists from multiple generations for one of the tournament’s most anticipated entertainment events.
The halftime performance lasted approximately 11 minutes and was designed as a fast-paced production combining the musical styles and stage performances of all four headline acts.
The inaugural FIFA World Cup halftime show formed part of the tournament’s expanded entertainment programme, adding a major live music spectacle to football’s biggest match while attracting millions of viewers around the world.
