The Ultimate Diamond Jewellery Style Guide for This Festive Season – News18
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Whether opting for traditional elegance or contemporary versatility, today’s jewellery trends are all about personal expression, allowing each individual to celebrate the festive season in style
To complement her attire, Rashmika wore a beautiful necklace adorned with sapphires and diamonds, perfectly matching the colors of her saree
This festive season, diamond jewellery trends have taken a unique turn, blending the timeless elegance of diamonds with new, lighter designs and bold statement pieces. With insights from Varghese Alukkas, Managing Director, Jos Alukkas, and Kartik Khanna, Creative Director, Khanna Jewellers, here’s a comprehensive guide on what’s trending and which styles are captivating jewellery enthusiasts.
Emphasis on Lightweight Diamond Designs
Alukkas notes that many customers now prefer ultra-lightweight diamond jewellery designs. “Nowadays customers mostly prefer ultra-lightweight designs in diamond jewellery mainly because of the price difference compared to gold,” he explains. This trend has particularly taken root in South India, where round brilliant cut diamonds are popular for their sparkle and versatile appeal. Lightweight diamond pieces offer a more affordable alternative, making them attractive for those who want to enjoy the elegance of diamond jewellery without the hefty price tag of gold.
Rise in Demand for Natural Diamonds
Across India, there’s a noticeable shift in demand towards natural diamonds, driven by both their investment value and classic appeal. Alukkas highlights that “the recent buying trends indicate that demand is higher for natural diamonds because people are realising that CVD/lab-grown diamonds are not ideal as an investment option.” Khanna echoes this sentiment, adding that “natural diamond demand is experiencing a significant rise because of the festive and wedding season.” As awareness about lab-grown diamonds (LGDs) grows, customers are increasingly opting for natural diamonds for their uniqueness and lasting value.
Statement Pieces with a Bold Flair
When it comes to festive fashion, statement jewellery is in the spotlight. Khanna explains, “We are seeing a strong trend in statement pieces, with coloured stones and diamonds combined, and chunky studs are also gaining popularity this festive season.” This year, shoppers are choosing vibrant and eye-catching designs that reflect the spirit of the season. Elaborate traditional pieces, particularly those featuring colourful, stone-studded designs, have also gained popularity, according to Alukkas. “Diwali season is all about colourful and ethnic designs,” he says, “and customers usually pick stone-studded jewellery pieces and elaborate traditional designs.”
Versatile Must-Haves
While some customers opt for statement pieces, others look for versatility to match different outfits and occasions. Alukkas observes that “today, customers are very updated about the trends going around, and they like to mix and match jewellery pieces.” As a result, versatile jewellery designs that can complement multiple looks have become a top choice for many. These adaptable pieces offer a stylish solution for anyone looking to make a festive statement while maintaining flexibility in their accessory choices.
Trending Cuts and Colors
This season, the oval diamond cut has taken center stage in India, with more people gravitating towards this elegant and elongated shape. Khanna notes, “Oval-shaped diamonds have been huge in India. Suddenly, everybody is wanting all shapes, and there’s a big demand for fancy color diamonds as well.” Bright hues like yellow and pink, often absent from lab-grown diamond collections, are especially in demand, as they allow customers to express a unique and vibrant style.
Embracing the Festive Spirit with Diamond Jewellery
With Diwali and wedding season underway, the demand for diamonds is at an all-time high. From ultra-lightweight pieces and classic round cuts to bold statement designs and colorful diamonds, this season offers an exciting range of choices. Whether opting for traditional elegance or contemporary versatility, today’s jewellery trends are all about personal expression, allowing each individual to celebrate the festive season in style.
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